CHICAGO, Unwell.— HARDLY WATER, the latest non-carbonated, native, and feminine based beverage firm
declares the adoption of its first three skus being bought in 50 metro-Chicago
places, together with Goddess and the Grocer, and Binny’s Beverage Depot.
In a world of bubbly drinks competing for the title of
Chicago’s go-to cocktail, newcomer Hardly Water is doing issues otherwise.
The corporate is making a splash on the Chicago beverage scene with its feminine
founder on the helm.
Hardly Water is embarking on a brand new beverage expertise that
is large on taste, not carbonation.
When the native husband and spouse crew, Tonya Romin and Jason
Therrien, began the corporate in early 2021 of their north aspect Chicago dwelling,
they have been on a quest for a clear, non-carbonated, gluten-free beverage that match
into their lively life-style. Of their pursuit, they wound up in a sea of
seltzers and have been carried away by carbonation.
“As somebody who struggles with dietary restrictions that
hamper my social experiences at festivals, concert events, and events, I spotted
that glowing cocktails saturated the market,” mentioned Tonya, CEO of Hardly
Water. “I frequently looked for alternate options to the seltzer craze however got here
up empty handed in a crowd holding can after can of bubbly drinks. A
non-carbonated, gluten-free beverage merely didn’t exist on the time, so we
got down to create one.”
Romin brings to the desk 13 years of expertise in
fundraising administration, occasion planning and volunteer engagement from her profession
in authorized larger schooling, whereas Therrien is a veteran of the CPG and pure
meals house, having led gross sales and technique for a number of rising manufacturers within the
US, together with Candy Earth (Nestle). Collectively, the duo acknowledged a possibility
to supply aid in a seltzer-saturated market.
The Hardly Water crew performed intensive client analysis
to find out what conscientious drinkers favor most relating to their
beverage of selection. Overwhelmingly, they realized that individuals needed clear,
handy, ready-to-drink drinks. They made the aware choice to make use of a
pure, grain-free, sugar-brew base, to create a smoother taste that’s
naturally gluten free.
Tonya continued, “outdoors of wine, onerous alcohol, or
drinks terribly excessive in sugar, there have been no choices for
non-carbonated drinks. We noticed a possibility to make use of some recipes we have been
experimenting with at our home-bar and leaned into some distinctive flavors that
elevate the expertise past customary citrus flavors to create crisp,
refreshing, fruit ahead mixtures. We’re right here to burst the carbonation
bubble, one sip at a time!”
The purpose in creating this beverage was not simply to construct a
higher beverage, however to offer again to our communities by partnership with
native non-profit organizations as we develop.
Since coming into the market in October (2023), the crew has
supplied help to over 40 charitable occasions for native organizations,
together with Meals on Wheels Chicago, a corporation Romin has supported for
almost a decade.
“One in every of our core targets as an organization is to supply impactful
contributions to native organizations near us as we develop, and Meals on
Wheels Chicago is one we’ll proceed to help as we do,’ Romin continued,
“we have been honored to showcase our drinks alongside different native distributors at their
Chicago on Faucet occasion, and thrilled to win “Greatest Brew of 2024!”
From their daring design to elevated taste mixtures and
group advocacy, Hardly Water is altering the able to drink beverage scene,
and offering aid to customers preferring a non-carbonated choice.
Hardly Water is out there for buy at their on- and
off-premise accounts all through Chicago, and continues rolling-out new
places every week.
About Hardly Water
Hardly Water is a full flavored, gluten free, spiked nonetheless
water beverage made with all pure substances. It is not simply the carbonation
we omit; Hardly Water is freed from sugar substitutes, synthetic flavors,
sulfates, and preservatives. No chemical compounds right here, simply clean refreshments coming
in at 100 energy and 5% every.
Hardly Water LLC is independently owned and operated, and
licensed by the Illinois Liquor Management and Fee for distribution within the
state of Illinois.
