LOS ANGELES, CA – Might 24, 2024 – Espresso Fest, the premier enterprise useful resource for the specialty espresso neighborhood, is thrilled to announce its upcoming occasion in Los Angeles, happening from August 25-27, 2024. This extremely anticipated occasion guarantees to be a dynamic and enriching expertise, providing an unparalleled alternative for espresso professionals to attach, be taught, and develop.
Espresso Fest has been a cornerstone of the specialty espresso business since its founding in 1992. Through the years, it has expanded to serve massive and small specialty espresso markets throughout the USA, internet hosting occasions 4 occasions a 12 months. Espresso Fest Los Angeles will proceed this custom, bringing collectively business professionals and trusted manufacturers for a complete three-day occasion.
Expertise and Be taught
At Espresso Fest Los Angeles, attendees may have entry to over 120 hours of instructional content material, together with seminars, workshops, and discussions led by business consultants. This intensive program is designed to assist espresso professionals in any respect ranges improve their information and abilities, with periods masking key areas resembling Enterprise Operations, Roasting & Inexperienced Espresso, and Expertise Coaching.
Instructional Periods and Venues
Lectures and Seminars: With over 50 free seminars included with registration, attendees can be taught from business consultants and seasoned professionals. These periods can be found on a first-come, first-served foundation.
Workshops: Restricted-capacity workshops hosted by business main trainers and skilled educators supply lecture-style intensives with interactive elements, certificates applications, and customized interplay, with charges starting from $49 to $299.
Listed below are just some of the BRAND NEW workshops coming to Espresso Fest Los Angeles:
- Espresso and Espresso Grinder Necessities: Taught by Jason ‘Double J’ Johnson of Black Rabbit Service. This complete 90-minute workshop is tailor-made for espresso professionals desperate to grasp the intricacies of espresso grinders. Attendees will delve into grind measurement, extraction, and taste profiles, and obtain important technical coaching for upkeep and minor repairs.
- Growing a Wholesale Espresso Program: Taught by Kristen Hjelm of BUNN. This course is designed for espresso roasters and distributors trying to develop their model into new channels, discussing traits in product, packaging, gear, and pricing, and providing methods for diversifying enterprise plans.
- Constructing Your Espresso Vocabulary: Taught by Sandra Loofbourow of Loupe Espresso Consulting. This session focuses on enhancing sensory description abilities by way of understanding gustation and olfaction, and working towards taste recall and communication utilizing globally recognizable taste descriptors.
- Brewing Up a Buzz: Unconventional Advertising Methods: Taught by Ian Williams of Deadstock Espresso. This workshop explores distinctive advertising and marketing methods tailor-made to particular person manufacturers and communities, offering instruments to craft efficient and distinctive advertising and marketing plans.
- Enterprise Planning for Roasters: Taught by Marcus Younger of goodboybob. This hands-on course helps individuals develop enterprise and progress plans for roasting companies, masking startup prices, advertising and marketing, gross sales strategies, product growth, and branding.
Palms-On Coaching: a wide range of small group lessons supply hands-on coaching, sensible concept, and one-on-one apply time with devoted steerage from seasoned educators. These periods are designed to supply in-depth, sensible expertise in key areas:
- Dialing in Espresso
- Free Pour Latte Artwork
- Barista Fundamentals
- Cupping
- Tasting the Taste Wheel
- Espresso Machine Upkeep
- Different Milk Steaming Science
- Brewing Non-Espresso (Tea!) Primarily based Drinks
Every class is proscribed in capability to make sure customized consideration and ample apply time on the espresso machines, permitting attendees to refine their abilities and acquire confidence of their strategies.
Dialog Nook: An area on the present ground devoted to panel discussions on vital matters. Hear from famend native espresso professionals and community with different enterprise house owners.
Roasting Rig: Grasp the artwork of roasting with Mill Metropolis Roasters’ complete schooling periods held of their hallmark massive crimson roast truck. Uncover wide-ranging matters, from roasting foundations by way of to roastery structure and design.
Cupping Nook: Interact in thrilling cupping lessons, competitions, hands-on tasting workshops, and mini-sessions offered by Cafe Imports.
Enterprise Constructing Necessities: Brainstorm and be taught business-enhancing methods with fellow operators, offered by Dillanos Espresso Roasters & Barista 22.
Barista Playground: An interactive zone for each new and skilled baristas to refine their abilities, offered by Synesso, Ghost City Oats, and Easy Cart Methods.
Only a Few of the Notable Audio system at Espresso Fest Los Angeles
- Rachel Apple, Marketing consultant: Rachel has been a High quality Management Supervisor at George Howell Espresso Firm, performed a pivotal position at Cometeer; acted as a Head Choose for the Cup of Excellence, and can also be a Head Choose, Sensory Lead, and Committee member for the US Barista Championships.
Chris Deferio, Proprietor/Founder, Keys to the Store Consulting: An award-winning espresso skilled with 23 years of business expertise, Chris has held quite a few coaching,
- administration, and management roles. He’s a 3-time latte artwork champion and US Barista Championship finalist, and hosts the internationally acknowledged espresso podcast, Keys to the Store®.
- Kenneth Davids, Co-Founder, CoffeeReview.com: Kenneth has been a key determine within the specialty espresso motion for over 45 years. He has authored 4 influential books on espresso and co-founded CoffeeReview.com. His experience has been featured in workshops and seminars throughout six continents.
- Erica Escalante, Marketing consultant: Erica is a seasoned espresso skilled and former skilled baker. She owned and ran the Arrow Coffehouse in Portland for a decade, after which she jumped into massive roles for espresso corporations in California resembling Canyon Espresso and Goodboybob. She now consults for cafes and bakeries, serving to them optimize operations and enhance profitability.
- Eric Grimm, Chief Expertise Officer, Ghost City Oats: With 16 years of expertise within the specialty espresso business, Eric makes a speciality of catering occasions, human assets, and neighborhood constructing. They co-founded Ghost City Oats, a barista-owned oat milk firm.
- Heather Kelley, Founder & CEO, Beverage Enterprise Consulting: With over 25 years within the espresso business, Heather has labored with high manufacturers and held varied roles from barista to VP of Gross sales. She based Beverage Enterprise Consulting to assist others succeed within the espresso business.
- Lauren Lathrop, Director of Schooling, Mill Metropolis Roasters: Lauren has served as a Head Choose and Nationwide Coordinator for the US Espresso Championships and is a Model Ambassador for Pacific Barista Sequence. She emphasizes high-quality coaching and calibration with business friends.
- Amanda-Jane Thomas, Founder and Co-CEO, Sip & Sonder: Amanda-Jane is an entrepreneur and legal professional who co-founded Sip & Sonder, a espresso home and roastery, and Sonder Influence, a nonprofit centered on empowering Black communities. She holds levels from Harvard Faculty and Harvard Regulation Faculty.
- Ian Williams, Founder, Deadstock Espresso: Ian is the founding father of Deadstock Espresso, a sneaker-themed espresso store in Portland. He beforehand labored at Nike and now focuses on distinctive advertising and marketing methods, espresso roasting, and sharing his distinctive concepts by way of massive boards resembling TEDx.
Latte Artwork World Championship Open (LAWCO)
One of the vital thrilling highlights of Espresso Fest Los Angeles is the Latte Artwork World Championship Open (LAWCO). This thrilling 64-competitor, bracket-style, sudden-death competitors options head-to-head matches between the world’s most proficient baristas. Every competitor produces one free-pour drink for the judges, utilizing solely milk and espresso – no etching, instruments, or powders allowed. The drinks are then scored, and the competitor with the very best rating advances to the subsequent spherical, whereas the loser is eradicated. This intense and visually gorgeous competitors showcases the top of latte artwork talent and creativity.
Be part of the Group
Espresso Fest is greater than only a tradeshow; it’s an immersive expertise that fosters thought management and stimulates enterprise progress inside the specialty espresso neighborhood. Attendees may have the possibility to find new merchandise, discover rising traits, and interact deeply with the business’s finest and brightest.
EVENT DETAILS
Location: Los Angeles Conference Heart, Los Angeles, CA
Dates: August 25-27, 2024
Don’t miss out on this invaluable alternative to reinforce your online business and join with the specialty espresso neighborhood. Register now and reap the benefits of the various studying and networking alternatives Espresso Fest Los Angeles has to supply.
For extra info and to register, go to www.coffeefest.com
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