COMSTOCK, Michigan – Bell’s Brewery, Michigan’s largest craft brewery, as we speak
introduced the enlargement of its iconic Oberon model household with the discharge of the Oberon
Sunshine Shandy selection pack.
Bell’s grasp brewers took inspiration from what followers love about Oberon to create three fruit-forward shandy choices, together with citrusy lemonade, tart tropical flavors like passionfruit, and
subtly candy cherry limeade. At 4.2% ABV, Oberon Sunshine is one other probability to embrace
Oberon season.
“Oberon Sunshine is all about huge flavors and summer season enjoyable – one thing Oberon is understood for,”
mentioned Scott Powell, Bell’s Senior Director of Advertising and marketing. “We wished to provide customers a
refreshing, easy-drinking shandy to pair completely with summer season actions.”
Whereas Oberon stays as fashionable as ever, increasing into shandy permits Bell’s to succeed in new
customers with a flavor-packed twist on a basic that may be loved whereas provides final.
“Oberon’s devoted followers have been asking us to develop the model for years however rising the
Oberon household is one thing we do very deliberately at Bell’s,” mentioned Carly Davis, Model Senior
Supervisor. “It’s necessary that any addition can dwell as much as our iconic Oberon Ale and we wished
to create one thing for the Bell’s drinker searching for huge taste with a decrease ABV and lighter physique.
Oberon Sunshine accomplishes all these issues and we’re excited to carry our followers one thing
new.”
The variability pack might be obtainable nationwide starting this week in 12oz can 12 packs and on
faucet at Bell’s Eccentric Café, positioned at 355 E Kalamazoo Ave, Kalamazoo, MI 49007.
ABOUT BELL’S BREWERY
Bell’s Brewery started in 1985 in Kalamazoo, Michigan, with Larry Bell, a quest for higher beer
and a 15-gallon soup kettle. Since then, Bell’s has grown into one of many largest craft breweries
in America, due to its iconic manufacturers similar to Two Hearted IPA, Oberon Ale and Hopslam Ale.
Bell’s believes that enterprise – and beer – could be highly effective instruments to resume our belief not solely in
one another, however the world round us. Bell’s ‘Impressed Brewing’ philosophy represents our
collective accountability to create significant change by resourcing responsibly as stewards of
our surroundings, by re-igniting and celebrating our distinct senses of creativity, and by re-
energizing the widespread perception we are able to come collectively to make good on the promise of a extra
affluent future for all. Bell’s distributes its best-in-class beer nationwide, along with
Puerto Rico. It at present brews greater than 20 beers for distribution out of its Comstock,
Michigan brewery in addition to many small-batch beers which are served on the Eccentric Café in
Kalamazoo, Michigan. For extra data, please go to BellsBeer.com.
