TUSTIN, Could 17, 2024 — Abstrax Hops, a pacesetter in revolutionary hop merchandise for the brewing trade, proudly proclaims the addition of two trailblazing executives to their staff: Barbara Stone because the Nationwide Gross sales Supervisor and Tom Nielsen because the Director of Brewing and Beverage Innovation. Each appointments mark a major stride within the firm’s mission to revolutionize hop utilization and inclusivity within the brewing and beverage sectors.
Barbara Stone joins Abstrax Hops with a formidable background within the meals and beverage sector, starting her profession at a big ice cream manufacturing facility earlier than transitioning to the brewing trade, the place she spent seven years at Ninkasi Brewing Firm. At HAAS, her most up-to-date tenure, Barbara managed key accounts each nationally and internationally and performed a pivotal function in direct partnerships with hop farmers and help for nationwide organizations just like the Grasp Brewers Affiliation of the Americas (MBAA), the place she co-chaired the nationwide DEI committee.
Barbara has been instrumental in selling variety, fairness, and inclusion throughout the trade, a testomony to her dedication to creating the brewing world extra inclusive. Her involvement in initiatives akin to Pink Boots, and now Lifting Lucy via Abstrax’s partnership, highlights her dedication to empowering underrepresented teams within the craft beer neighborhood.
As she steps into her function at Abstrax Hops, Barbara is concentrated on introducing superior brewing merchandise that redefine day by day operations for breweries, transferring from conventional strategies to revolutionary, flavor-enhancing options. Her purpose is to remodel how breweries understand and make the most of superior hop merchandise.
”Becoming a member of Abstrax Hops is a pivotal second in my profession that aligns completely with my passions for innovation and inclusivity,” mentioned Barbara Stone. “I’m thrilled to have the chance to form the way forward for brewing by integrating cutting-edge options that not solely improve the standard and variety of our merchandise but additionally foster a extra inclusive trade atmosphere. My mission right here is to problem the established order and open new paths for creativity and development within the brewing world.”
Tom Nielsen is a distinguished determine within the brewing trade, famend for his intensive expertise and pioneering contributions, notably throughout his 20+ yr tenure at Sierra Nevada Brewing Co and as a co-founder of the Hop High quality Group.
Tom’s management at Sierra Nevada concerned not simply administration but additionally energetic engagement within the sensible utility of analysis and growth efforts, collaborating carefully with firm companions to make sure the supply of top-quality merchandise. His talent set features a sturdy mixture of technical data and strategic acumen, encompassing areas akin to new enterprise growth, cross-functional staff management, provide chain optimization, and undertaking administration. These competencies have outfitted him to drive important developments in brewing operations, from enhancing uncooked materials sourcing and high quality management processes to innovating taste profiles and product traces.
At Abstrax Hops, Tom is about to channel his formidable experience into growing revolutionary hop merchandise that cater to the evolving wants of contemporary brewers. His focus can be on harnessing cutting-edge scientific developments and taste chemistry to create superior brewing components that not solely meet the present calls for of the trade but additionally set new requirements for high quality and creativity.
“I’m genuinely excited to be at Abstrax Hops, the place the give attention to scientific innovation meets my deep-rooted ardour for hops and brewing,” said Tom Nielsen. “Right here, I see a novel alternative to push the boundaries of hop utilization and taste profiling in brewing, driving the trade ahead with groundbreaking merchandise. My purpose is to remodel how breweries all over the place take into consideration and make the most of hops, making certain they’ve entry to the very best high quality components for creating distinctive drinks.”
Because the Director of Brewing and Beverage Innovation at Abstrax Hops, Tom is raring to leverage his huge data and expertise to develop groundbreaking hop merchandise that meet the evolving wants of as we speak’s brewers. His ardour for high quality and innovation aligns completely with Abstrax Hops’ imaginative and prescient of pushing the boundaries of what is doable in hop utilization.
“We’re thrilled to welcome Barbara and Tom to our staff,” mentioned Max Koby, CEO of Abstrax. “Their distinctive abilities and experiences are important as we proceed to innovate and broaden our influence throughout the trade. Barbara’s management on variety and Tom’s pioneering work in hop analysis will undoubtedly propel us in the direction of a future the place Abstrax Hops leads the cost in crafting superior brewing components.”
With these new appointments, Abstrax Hops reaffirms its dedication to excellence, innovation, and inclusivity within the craft brewing trade.
For extra details about Abstrax Hops, please go to AbstraxHops.com.
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About Abstrax: The place Innovation and Science Meets Taste Mastery
Because the pioneering chief on this planet of botanical taste know-how, Abstrax excels in crafting revolutionary terpene-driven, useful taste options. Serving the hashish, hops, taste and perfume industries, Abstrax is the trusted product growth companion that forward-thinking CPG manufacturers flip to when on the lookout for a aggressive edge. Based in California by a staff of award-winning PhD scientists, taste chemists, and visionary product builders, Abstrax harnesses its three divisions to craft transformative CPG purposes by way of revolutionary know-how and extra sustainable, all pure, and value efficient components. Abstrax Tech produces groundbreaking peer reviewed analysis publications, discovers new taste compounds, and produces terpene blends and flavors for tobacco, hashish, and meals purposes – together with botanically derived hashish taste experiences, reside all-natural hemp-derived terpenes, and mood-enhancing terpene-flavor programs. Abstrax Labs gives cutting-edge R&D, extraction and analytical applied sciences via its proprietary Terplytics™ system. Its know-how delivers essentially the most superior botanical testing for exploratory analysis, sensory quantification, pressure validation, product growth, and client insights. Abstrax Hops offers essentially the most superior analysis, merchandise, and providers that push the bounds of brewing innovation. Its wide selection of options encapsulates the genuine varietal-specific Hop Flavors, Dank Flavors, and subsequent era of superior hop merchandise together with pure hop aroma extracts. Abstrax gives the utmost in security, high quality and regulatory adherence, making certain seamless integration into product traces. Delve deeper with Abstrax at AbstraxTech.com, AbstraxHops.com and AbstraxLabs.com.
